STRATEGI KREATIF KAMPANYE PENGGUNAAN EARPHONE YANG AMAN BAGI KESEHATAN TELINGA
Keywords:Visual Communication, Creative Strategy, Campaign, Earphone
As time evolves, it is easier to find children, young, and adults using earphones to do various things ranging from work to entertainment purposes. The habit of using earphones with a volume that is too loud or too long added with other daily noise and a person's lifestyle can certainly harm their hearing. Therefore, the risk of hearing loss that can arise due to unsafe use of earphones needs to be informed early on to young people. This is because hearing loss due to noise is irreversible, so prevention is the most effective way to protect hearing from the risks that may occur. The research objective was to describe the creative strategy design for the educational campaign using earphones. The campaign's creative strategy is using qualitative methods, observation, interviews, literature studies, and surveys. The target chosen for this campaign strategy is young people aged 18-22 years as the generation who use earphones in their everyday life most of the time. The result of this research is a creative strategy in designing a visual communication campaign using an educational approach with the concept of "your last song". This concept emphasizes the delivery of information that the habit of listening to songs using earphones needs to pay attention to safety and risk aspects.
A. D. Villa, Y. N. Gayahan, M. V. V. I. Chanco, J. M. Reyes, and L. Mariano, “An Assessment of the Potential Risk of Hearing Loss from Earphones Based on the Type of Earphones and External Noise,” Int. Conf. Appl. Hum. Factors Ergon., pp. 286–297, 2019.
I. dos Santos, M. F. Colella-Santos, and C. M. do Couto, “Sound pressure level generated by individual portable sound equipment,” Braz. J. Otorhinolaryngol., vol. 80, no. 1, pp. 41–47, 2014.
L. Schlein, “More Than 1 Billion People Risk Hearing Loss from Loud Music,” Https://Www.Voanews.Com, 2019. https://www.voanews.com/science-health/more-1-billion-people-risk-hearing-loss-loud-music (accessed Oct. 19, 2020).
osteopathic.org, “Is anyone listening? Monitoring your teen’s headphone volume can help avoid hearing loss,” https://osteopathic.org, 2018. https://osteopathic.org/what-is-osteopathic-medicine/headphones-hearing-loss/ (accessed Oct. 19, 2020).
A. H. Sulaiman, K. Seluakumaran, and R. Husain, “Hearing risk associated with the usage of personal listening devices among urban high school students in Malaysia,” Public Health, vol. 127, no. 8, pp. 710–715, 2013.
A. Hoover and S. Krishnamurti, “Survey of college students’ MP3 listening: Habits, safety issues, attitudes, and education,” Am. J. Audiol., 2010.
N. N. Mathur, “Noise-Induced Hearing Loss Clinical Presentation,” emedicine.medscape.com, 2020. https://emedicine.medscape.com/article/857813-clinical (accessed Oct. 24, 2020).
E. Daniel, “Noise and hearing loss: a review,” J. Sch. Health, vol. 77, no. 5, pp. 225–231, 2007.
cdc.gov, “NOISE AND HEARING LOSS PREVENTION,” www.cdc.gov, 2018. https://www.cdc.gov/niosh/topics/noise/reducenoiseexposure/regsguidance.html (accessed Oct. 18, 2020).
B. K. Fasanya and J. D. Strong, “Younger Generation Safety: Hearing Loss and Academic Performance Degradation Among College Student Headphone Users,” Int. Conf. Appl. Hum. Factors Ergon., pp. 522–531, 2018.
A. Venus, Manajemen Kampanye Panduan Teoritis dan Praktis dalam Mengefektifkan Kampanye Komunikasi Pengantar Jalaludin Rakhmat. Bandung: Simbiosa Rekatama Media, 2012.
R. Landa, Graphic Design Solutions, vol. 53, no. 9. USA: Cengage Learning, 2013.
R. Supriyono, Desain komunikasi visual: teori dan aplikasi 1st. ed. Yogyakarta: Andi Yogyakarta, 2010.
M. Sandra, N. Mitchell, and W. Wells, Advertising, 8th ed. Jakarta: Prenada Media Grup, 2011.
S. Kotaro and A. Tim, The Dentsu Way Secrets Of Cross Switch Marketing From the World’s Advertising Agency. New York: McGraw Hill Professional, 2011.
T. Altstiel, J. Grow, and M. Jennings, Advertising creative: strategy, copy, and design. USA: Sage Publications, 2018.
D. Sihombing, Tipografi dalam desain grafis. Jakarta: Gramedia Pustaka Utama, 2015.
How to Cite
Copyright (c) 2021 Anny Valentina, Sherly Yunita, Siti Nurannisaa Parama Bekti
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
The author's copyright in the Bahasa Rupa Journal, assigns that the publication of published articles is owned by the editorial board with the author's approval, but the rights are still with the author. The legal rules for accessing digital electronic articles are under license Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0), which means that the Bahasa Rupa Journal has the right to store, modify, manage databases, maintain and publish articles without the author's permission, but the author as the copyright holder is still written as it is. Articles published in Bahasa Rupa Journals, both in hard and soft copy forms are available as open access, for educational, research and library purposes, and beyond that purpose, the editorial board of the Language and Language Journal is not responsible for illegal copyright infringement. This journal also applies LOCKSS and CLOKSS archiving.